ABOUT
ABOUT
Areté
Virtue, moral excellence.
Becoming the best version of one's self.
ä-re-tā'
At Areté, we believe wellness isn’t a trend — it’s a lifelong journey. As the first studio of our kind in the Triangle, we've been proudly rooted in downtown Carrboro since opening our doors in February 2018. Locally owned and female-operated, Areté was built on the belief that real self-care starts with genuine connection and community.
We offer first-class wellness and self-care experiences designed to help convince your mind (and body) it's time to relax, recover, and create. Every service is thoughtfully chosen to help you slow down, reset, and step fully into your best self.
Areté is always growing and evolving, just as we believe we all should be. Whether you're booking a session, exploring our magical space, or simply stopping by to say hello, we’re here to support you — every step of the way.
Welcome to Areté, where becoming the best version of you is not just the goal — it's the experience.
Jen and her sweet angel pup, Newton
Hey there! I'm Jen, founder of Areté Float Tank Studio. My journey to opening the studio started way back in 2015. To keep a long story short, I broke my ankle and was introduced to floating by now husband, Nathan. Due to prolonged wearing of a walking boot and use of crutches, I developed sciatica that would nearly drop me to my knees in pain. Nathan suggested floating to try and alleviate it. At first I said "you're outta your mind, no way." I finally bit, and booked my first session, thinking, "it's not going to make it worse, might as well!!" After that very first session, I felt the magical relief and was instantly hooked. At the time, the closest place was over an hour east of Carrboro. I couldn't believe there wasn't one closer so I knew brining a float studio to my home town was the next step to take in my life. So, after two years of development, fundraising, and build out, Areté came to life February of 2018. I couldn't be more proud and excited to introduce you to this wonderful world of wellness.
Come by to check out the magical space we've created, book a sesh, or just to say "hello"!